Why You Need to Become an Entrepreneur

I’ve said it before, and I’ll say it again:

Now is the best time to become an entrepreneur.

But it’s actually more than that.

Becoming an entrepreneur is becoming necessary.

To be clear, that doesn’t mean we each need to start our own business, per se.

But with the way AI is evolving, it is no longer enough to be “average”. We will all need to become more entrepreneurial.

Specifically, we’ll cover:

As always, you can watch on YouTube as well (spoiler alert in the thumbnail!):

Without further ado, let’s dive in.

Look, I get it. There are plenty of hot take AI predictions on the internet.

As I always say, I do NOT have a crystal ball. I am not in the business of prophesizing.

But what I do have is:

So while I would never claim to have perfect foresight, I certainly have an edge over the average person.

Put simply, I’ve seen first-hand what the latest developments in AI are, how fast AI is evolving, and how unprepared most of us are.

You are more than welcome to read this article (or watch this week’s YouTube video) and reject all of my arguments.

All I ask is that you read and watch with an open mind.

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Before we dive into AI, we have to acknowledge that we are still adjusting to the prior technological revolution.

Let’s take a look at a brief timeline of the internet:

Although the internet has technically been around for almost 50 years, it’s really exploded in adoption in only the past 10-20 years.

And it’s quite clear that we are still struggling to adapt to it.

And this doesn’t even include AI, yet!

In other words, we’re still digesting the previous technological sea change (the internet) while the next one (AI) is only just beginning.

But it gets worse.

Based on my audience demographics, I imagine most of the people reading this currently work at a 9-to-5, salaried, office job.

These are the jobs that are at highest risk of disruption.

Years ago, many of us were told that technology would displace the “basic” jobs first:

Surprisingly, these jobs are relatively resilient to AI. Until robots can perform fine motor skills or navigate complex physical spaces, these jobs are relatively safe (for now).

You know what jobs aren’t safe?

Knowledge work.

High-paying, yuppie, coastal city jobs. Jobs that often require an expensive university degree. The jobs that can be done primarily from a computer.

The list goes on and on. In fact, the disruption is already happening:

2025 was a record year for layoffs.

Data shows that 48,000² of those 153,000 companies directly cite AI as the driver of those layoffs.

And the headlines are confirming this.

For example, Finnish FinTech giant Klarna laid off 40% of its workforce in May³, citing AI.

This comes 1 year after the CEO of Klarna stated this:

Or take a look at Salesforce, Silicon Valley’s darling tech company.

In September, the company laid off 4,000 employees citing the “benefits and efficiencies of Agentforce”, their white-labelled AI software.

The uncomfortable truth is that most companies will need fewer knowledge workers because of AI.

So yes, it is becoming abundantly clear that AI is not only here, but AI is evolving exponentially. And AI is disrupting knowledge workers first.

Many push back on this theory saying that AI will not replace jobs, but will enhance people doing these jobs.

There is a grain of truth to this.

For example, an experienced software developer using AI can become 100x more productive using AI.

And their years of software development experience will make it easier for them to use AI, compared to your average Joe.

But that software developer, with his 100x efficiency, will do 1 of 2 things:

Both of these options prove my point.

So what can we do about it?

How you respond to AI will depend entirely on what stage you are at in your career.

The common thread is that you will have to become more entrepreneurial:

If you are job-hunting, you are in the toughest spot.

Entry-level jobs are the jobs that AI is replacing the fastest. That means fewer entry-level job opportunities.

You’ll need to level up your job hunting game.

I posted an article and YouTube video on this very topic a little while back, and I stand by this method for landing a job. Check it out.

In short, be scrappy (entrepreneurial) and do whatever it takes to stand out in the job application process.

If you are currently in an entry-level job, you need to move up before you get moved out.

Speed-run that next promotion so you’re no longer in that entry-level position.

Think of the entry-level jobs as one of those falling bricks in a Mario game. Jump onto the next brick before AI makes you fall.

Or, at the very least, become the absolute best at your role.

It’s unlikely that your firm will layoff ALL people in your role. They will likely keep top performers.

If you are in a middle-management or senior leadership job, you have a few options.

You’re relatively safe, for now.

You can keep climbing the ladder and aim for an even more senior leadership position.

Or, you can start planning your escape.

I’d recommend exploring at least one of these entrepreneurial pursuits as a hedge, in case your main source of income (your job) is impacted.

These are all forms of entrepreneurship.

Senior leadership roles are less likely to be disrupted by AI (for now) because these roles rely much less on quantity of work output, and much more on quality of judgment and decision making.

But even if you stay in your comfortable corporate job… you’ll likely need to be more entrepreneurial to become a top performer, move to a more mission-critical role, or get promoted to senior leadership.

Beyond that, AI becomes extremely unpredictable and anyone who tells you exactly what’s going to happen is probably guessing.

There’s more I could write about leveraging AI, small businesses vs. Big Tech, and the future of work… but this article is getting long, so we’ll stop here.

If there’s interest in any of these topics, let me know.

tl;dr - Knowledge workers are at the most risk of AI disruption. Regardless of where you are in your career, thinking more entrepreneurially will prepare you for what’s coming.

To your prosperity,
Brandon @ Wealth Potion

PS. If you’re in the process of starting your own business, or thinking about taking the leap, a book that really helped me in that transition period is a book called The Pathless Path by Paul Millerd. I’ll do a book review on it soon. In the meantime, you can check out The Pathless Path along with more of my Book Recommendations at www.wealthpotion.com/recommendations