How I Make Money as a "Full Time" Content Creator

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I received a few comments on my latest video that were surprised (to say the least) that I’m a full-time content creator with <500 subscribers on YouTube.

If they watched the video, they’d understand why I don’t like the term “full-time”.

Nevertheless, in the spirit of building in public, I’ll be sharing a transparent view into:

• How I’m currently making money (spoiler: it’s not a lot)

• How my wife and I made the transition into the Creator Economy

• Why our approach might not be for everyone

I hope sharing my experience will be helpful for you — whether you plan on becoming a full-time content creator, are in the midst of that transition yourself, or you’re simply curious to better understand what the Creator Economy is all about.

In this week’s video, I talk about all of this and more:

First, allow me to address the elephant in the room… 🐘

Wealth Potion Is Not Ramen-Profitable (Yet)

In the startup world, “ramen profitable” basically means that the business makes enough money to cover the founder’s living expenses.

Wealth Potion has not hit that milestone yet.

To put it simply, I am eating into my savings.

This was by design, and I am okay with it.

When I first started my career, I knew that I didn’t want to work at tech startups forever. My primary goal was to build the skills I needed to start my own business.

After 10 years across various startups learning about sales, marketing, and product development, I felt I was ready to take the leap.

But 10 years working at startups also increased my salary over time… which made it harder to leave. By the time I was ready to jump ship, I was making a comfortable 6-figure salary.

Luckily, I had also planned my finances for this. 

I had been saving and investing a significant chunk of my paycheque ever since I graduated university, and my investment portfolio had grown to multi-six-figures. And this is a big topic that we talk about here at Wealth Potion.

Despite this, I think many people would still be uncomfortable with eating into their savings for a full year, with no clear end in sight.

There’s another good reason why I’m not panicking, yet.

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Accelerating the Growth of My Wife’s Business

As I shared in previous articles and videos, my wife started her full-time content creation journey about a year before me. Here’s a rough timeline, as a recap:

• Early 2023: We are both working full-time, salaried jobs in B2B tech

• June 2023: My wife quits her job, we move to South Korea, and she starts creating content full-time

• February 2024: I quit my job, and start creating content full-time

Creating content is often a two-person job. Whether it’s helping film / shoot content, generating new organic content ideas, or helping with contract negotiation, I have been supporting my wife’s business as well.

Through her hard work and perseverance, she was able to grow her Instagram account to >100k followers, her TikTok to >80k, and is now growing her YouTube channel as well.

Although income as a content creator can vary wildly month-to-month, she has effectively replaced the full-time salary that she was making in tech.

But it gets even better.

Because this new kind of income is even better than a salary.

Capturing All The Value We Create

If you’ve worked a salaried job for more than a few years, this next section will resonate deeply with you.

When you work a full-time job — especially at a startup — you are responsible for many things. You “wear a lot of hats”, as they say.

And from one year to the next, you could easily provide 10%, 20%… heck, even 50% more value than the previous year.

But your salary will never increase by that much.

This can be extremely frustrating for top performers who give their all to their employer.

This is not the case as a content creator.

To use my wife’s growth as an example, if she works hard enough on her content, she could theoretically double her income this year.

There is no ceiling to how much her “salary” can increase. And because of this, helping her accelerate her growth is arguably the best use of my time.

And then of course, there’s equity.

At a startup, you’re lucky if you get 0.1% equity. This is a pretty standard equity rate for an early employee (<100 employees). And most startups will have that equity vest over 4 years… meaning you have to work there for 4 years before you are granted that equity.

As a content creator, you have 100% equity in your business.

To summarize, content creators are effectively solo founders.

And as solo founders, we capture all of the value we create — both in terms of “salary”, and in terms of equity.

So even though I’m not ramen profitable with Wealth Potion today, I can very clearly see the ceiling-less potential of the Creator Economy if I stick with it.

Going All In vs. Building a Side Hustle

There are many thought leaders in the entrepreneurship / productivity space that highly recommend that you do not follow the path I took.

I grabbed my belongings, took a leap of faith, and then burned the boats behind me.

The other (safer) option is to build your business as a side hustle first. Get to ramen profitability while you are still working a full-time job (ideally, replace your full-time salary) before you quit your job.

This just didn’t fit with my personality.

When I am working on something, I have to be all-in. When I was at each of the various startups I worked at, I gave them each my all. And whenever I tried to divert my effort toward a side-hustle, not only was I ineffective, but I would feel a deep sense of guilt.

As mentioned, my wife and I were also moving to the other side of the world when we transitioned our careers.

This made a leap-of-faith approach more fitting for us.

There is no one-size-fits-all answer here. You’ll have to reflect on your own workstyle and personality to determine if it makes more sense to go the side-hustle route, or go the leap-of-faith route.

There’s a lot more I could share about my journey, but hopefully that covers the basics:

• How I make money as a content creator today

• How my wife and I took a “leap of faith” into the Creator Economy

• Why you should (or shouldn’t) take a leap of faith vs. start as a side hustle

• Why I’m extremely bullish on the Creator Economy (because we capture all the value we create)

Let me know if you have any questions, and if this level of transparency is valuable to you.

To your prosperity,

Brandon @ Wealth Potion